Where do
Live Leads Come From?

© copyright 2005 by Lin Stone

The best insurance leads come from face to face contact.   

The next best kinds are referrals from satisfied clients.  

The third best leads come from requests for your product, 
and the fresher they are, the better.

I've worked "leads" that cost the company $30 each where the "prospect" turned out to have been dead for 3 years.  When I mentioned this sad state of affairs to the lead generating company I was asked:  "Did you go to the house next door and try to sell to them?"

Well as a matter of a fact, I had 
and their decimated household was not a 
"live" prospect either.  
Funny how that is.

If you absolutely must consistently deal with old leads try starting your phone conversation off with:  "I want to apologize for taking so long to get back with you but your name must have gotten lost in a shuffle --"

To get qualified leads from their own universe, agents just starting out might want to make a list from the answers to these questions:

  1. What about the people I knew at my old job?

  2. What leads come from my hobby or sport

  3. Is there anybody from my old school?

  4. What kind of contacts do I have through my charitable interests?

  5. Whom have I met because of owning my own home?

  6. Whom have I met because I own a car or truck?

  7. Which neighbors have I met already?

  8. How many people that I spend money with might be interested?

  9. How many people have my kids introduced me to?

  10. How many people do I meet from going to Church, Scouts, Toastmasters, rugby, etc?

  11. Would any of my old (Army) buddies be interested?

  12.   How many people could my relatives introduce me to?

  13.   How many favors can I call in from my friends at the bar?

  14.   How many "centers of influence" people do I know?

  15.   How many people have I met at yard sales or baby showers?

  16.   How many people can I talk into filling out a list of people they know from answering the questions to this list.

If you've come up with a ZERO or less after filling in the answers to these questions you probably belong in another industry, or at least with an insurance company who furnishes you with fresh leads.

Our Leads come in several varieties...

  1. Leads come directly to your link on the Agents Page.  There is no charge for those links.  It is best not to use your email address as a link back to you as that seems to generate a lot of strange spam.

  2. Agents who need more leads and fresher leads, Click HERE! 

We reserve the right to reject any and all bids.

Now, how about ways to be more successful with anyone you meet?  

Business cards.  GOOD business cards.  No agent should leave home without them.

Brochures?  Again, if you have them to give away, make sure they are GOOD.  If they are good and have a place to stamp your name on them, 

DON'T!  

GLUE your GOOD business card to it with rubber cement.

Free Book shows you how 
to be a Super Agent

Use LEAVE BEHIND GIFTS for those who sign on the dotted line.  Advertising calendars seem to work best, especially where your ad message changes each month.. 

Use a LEAVE BEHIND DISK for those who ALMOST sign on the dotted line.  For example, a computer disk with valuable gifts inside it.  Your label could say something like "As THANKS for sharing your home with me I am giving you 42 family friendly books you can download from the web for free."  Click HERE to download a free sample.  

For just $25 the "front page" can be tailored with YOUR full color picture, a recap of what you are selling, how to reach you, and an invitation to PASS IT ON.  Every time they do, you'll get more advertising, for free.  You can make as many duplicates of the file as you wish and it will fit right on a 3.5" computer disk.  

Today's joke:

Lieutenant Miller was assigned to the Air Force induction center, where he advised new recruits about their government benefits,
especially their GI insurance.

It wasn't long before Captain Smith noticed the lieutenant was setting records for insurance sales. In fact, just about everyone he spoke to not only bought minimal GI insurance, they bought additional coverage.

This had never happened before.

Rather than ask how this was being done, the Captain stood in the back of the room and listened to the sales pitch.

Miller explained the basics of the GI Insurance to the new recruits, and then said: "If you have GI Insurance and go into battle and are killed, the government has to pay $250,000 - a quarter of a million dollars - to your beneficiaries.

"If you don't have GI insurance, and you go into battle and get killed, the government only has to pay a maximum of $6000."

He paused and shot the men a huge grin, "Now, you think about that. Which bunch do you think they are going to send into battle first?"

100% of his group signed up for insurance.

*

BC Group, LLC. provides insurance professionals with market access to America's leading underwriters of travel insurance.

We are appointing agents/agencies with Old Line Life Insurance Company. (A+ Rated).  Owned by AIG-American General.  We are contracting at our top level.  Todd Johnson: National Marketing Director The Masters Group   masters@ida.net 

Help for Agents, best site I've found.  

"If you do not provide clear contact information including your phone numbers, email address and ideally a website, how can you expect prospects to find you?"  Martin R. Baird, President of Advisor Marketing, a full-service marketing management firm that provides a variety of services to financial advisors to help them improve their marketing methods and increase revenues.

the end

Lin Stone is an author, writer and photographer living in Mena Arkansas among the gentle mountains known as Ouachita.  His articles and essays are syndicated by talewins to be published automatically on other web sites.  He writes about adventures and he writes about the peaceable things of this world for Share Your State.  In his spare time Lin writes copy for American Insurance Roundup.  You can have immediate, and free, reading of many more pieces when you send your little surfer scooting to Lin's home page at http://www.talewins.com/StoneSoup.htm where he keeps stirring up more good things for the soul.

No information contained on this site should be used as a substitute for the advice of an appropriately qualified and licensed professional. 

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